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What we're about:

Our mission is to free women from ill-fitting bras and one-sided beauty ideals! And we've been pursuing this mission since 2012, when sisters Sabrina and Laura founded the lingerie label SugarShape – with the goal of revolutionising the lingerie market and offering perfectly fitting underwear and swimwear in modern designs, even in more unusual sizes. In the SugarShape online shop, our customers can choose from over 70 different bra sizes or take advantage of our 'Curated Shopping' offer: The personalised VIB Box (VIB = Very Important Boobs) is compiled by a bra expert based on a questionnaire that the customer completes online and sent to her home for a no-obligation fitting.

Become part of our SugarShape family now and work with us to ensure that every woman feels comfortable in her skin and lingerie!